How CoverMarket compares
An honest, side-by-side look at how we are different — and who we are not the right fit for.
CoverMarket is a licensed insurance distributor that helps Canadians compare coverage from different insurers in one place. Here is a plain-language look at how that compares to shopping the traditional way — and where another approach might suit you better.
Get early accessHow we compare
| What matters | CoverMarket | Other companies |
|---|---|---|
| Coverage types | Life, critical illness, health & dental, home & auto | Often a single product line |
| Pricing | Transparent sample prices up front | A quote required before any price |
| Service | Full English and French | English-first, limited French |
| Time to a quote | Minutes, online | Days, by phone or in person |
Who CoverMarket isn’t for
If you want a single captive insurer
Some people prefer to buy directly from one insurer’s own agents and stay with that single brand for everything. CoverMarket compares options across different insurers, so if you already know you want one specific company, buying from them directly may suit you better.
If you prefer in-person service only
CoverMarket is built to compare and understand coverage online, in minutes. If you would rather do everything face-to-face at a local branch, a traditional broker or agent in your community may be a better fit.
If you need coverage we do not offer
CoverMarket focuses on life, critical illness, health & dental, and home & auto coverage. If you are looking for a product line we do not cover yet, you will want a provider that specializes in it.
CoverMarket is a licensed distributor, not an insurer
CoverMarket Insurance Services Inc. is a licensed insurance brokerage. Coverage is subject to eligibility, underwriting, and the terms of the issued policy.